The shock of this crisis is still very much here and now with COVID-19. We have all learned that social distancing is going to be a way of life for a while. Businesses have begun to adapt by going totally online or converting to a model that doesn’t include putting people together into a small space. Companies have adapted video technology like Zoom. A lot of people are still working from home. Everyone except the most essential workers are working remotely now.
This is what we are calling the “new normal” and it’s the time for dentist/orthodontics to project this message. Your patients need to hear from you now, more than ever. They need to be reassured that we can make this work for them and that we are still here for them.
New Technologies
We understand the dentists are playing catch-up with the workload and working very hard to manage this. Already we can see many dental professionals doing their best to redesign their treatment processes to mitigate the risks posed by COVID-19. Most importantly, you connect with the patient, reestablish your relationship, and demonstrate your value through different means.
You must make sure that your dental patients understand and are fully aware of the additional precautions you’re taking to ensure their safety when they visit your clinic.
Covid Page
Have you considered having a COVID page on your website dedicated to the regular updates you will be posting surrounding the changes due to COVID-19. Having a comprehensive step by step guide. Having helpful resources such as online medical forms. To fill out online instead of paperwork they usually fill out when they come into the practice.
Sending Emails
Emailing all your patients is another great way to let them know and notify them of updates.
Video eConsultations
If your patients are worried about coming into seeing you, give them the option of online virtual consultations. This will allow you the time to discuss their dental problem as well as what you are doing to keep them safe at the practice. Find out more
Social Media
Everyone is on social media and even more so with the pandemic, people are turning to these platforms for the latest updates and information. Find out more
Tell them through Blogs
If you blog regularly, your patients will most likely view your blog as a source of useful information. Updates such as these are perfect for adding to your blog page, especially if patients are notified when new.
Website Refresh or New Design
This is a great time to either refresh your site with up to date measures or give a completely new modern look with images of PPE. Find out more
Show them through a video walk through
One of the best ways to show your patients how safe it is to visit you is a video walkthrough. This will give your patients the opportunity to reassure everything is ok. Prepare your patients for their next appointment with a ‘real-life’ viewing and put their mind at ease. Find out more
For more help with ideas on how to communicate with your patients with more resources visit https://dentalmarketingexpert.co.uk/
