Millennials, also known as Generation Y, are the generation born between the early 1980's to the mid 1990's. During the traditional Millennial childhood they have been heavily exposed to the internet, mobile devices and social media. Changing the way we have to think about our websites and advertising. As traditional marketing may not be the best way to target this audience.
Why Your Dental Practice Should Use Video
The average millennial now spends at least one hour a day watching video content online. This is because many consumers would rather watch a video about a product than read about it. Research shows that nearly three quarters of consumers believe a video is important when describing a service. Overall, research indicates that millennials are more likely to interact with a business as long as its not overly promotional.
Millennials Distrust Traditional Marketing
In a study conducted by The McCarthy Group, 84% of millennials now distrust traditional marketing methods. Millennials are now more trusting of information sources that are not actively focused on manipulating selling messages. They are now much more selective about what content they consume in the digital age and are skilled at filtering out anything they don't wish to see, meaning your first impressions with your marketing needs to really hit the mark. You need to find a way to showcase your brand in an inspiring, interactive and entertaining way in order to build trust and develop a relationship with the customer.
Millennials Love Video and Social Media
Millennials now watch videos not only for entertainment but to learn about companies and make purchasing decisions. Around 85% of millennials are more likely than the generation before them to watch a video before making a decision about a business or purchasing a product or service. They want to know about the people in your practice and your values rather than a hard sell, so put the spotlight on that as well as the product you are trying to sell.
We can help with getting your message across to this generation and others using tried and tested methods. By creating bespoke videos for your dental practice to showcase your treatments we can build trust to your potential patients. We can either do this with the help of cameras, by coming to your practice and filming. Or we can create unique animated videos and sketch videos. Take a look at what we have to offer and how we can help you.
Video Marketing
