Your dental practice’s social media presence is more important than ever in these challenging times we have found ourselves throughout the pandemic. We can help with social media marketing for dentists.
Now is the time more than ever to open up more lines of communication and social media platforms are the go-to information hot-spots to find out what is going on with your dental practice.
Things are changing rapidly which means there is no single approach that will work for every individual practice. Patients turn to social media for reassurance and support, therefore ensure that your content and messaging is mastered and employed in a responsible way.
We found from our data throughout the pandemic, the best times for posting had changed from previously acknowledged norms, with this information we can deploy our messaging at the relevant times for you. Driving relevant traffic to your website, communicate with existing and potential patients and offers a platform to promote your treatments.
It’s also important to reply to messaging on Facebook as it builds relationships with your patients. When you post regularly, the algorithms will favour your posts and more people will see them. You will see increased engagement. If you post great content your audience will expect and look forward to your posts.
Staying active on social media will increase the chances of conversion. Everything you share on social media, be it a blog post, video, image, or even a GIF might direct the viewers to your website - increasing the possibility of more patients.
We’ve been supporting dentists’ social media since it’s been around. When implemented correctly, a practice’s social media keeps the conversation alive with patients; it’s a more casual way to keep your online users interested.
Here's a few quick tips
1.Post frequently on your social media profiles (and at relevant times)
2. Engage with your followers (writing good content)
3. Make your posts visual – The right photos will get more interaction than text-based posts
4. Create competitions and surveys – Social media surveys are super simple for obtaining that needed customer feedback quickly
5. Include relevant hashtags
6. Be concise – Posts below 250 characters can get you 60% more engagement
7. Post questions – These generate more comments and feedback and start a conversation
8. Post before and after transformations (with consent of the patient of course)
9. Discounts – Discounts are hugely popular and receive some of the highest engagement rates, with 42% of fans liking a page to get a discount or coupon
10. Post photos of the team and practice, it reminds them that you are human
11. Share other people’s content – If someone else can provide better answers to a query, make use of their content. For instance, leaders in the industry
12. Use analytics tools to monitor engagement – Analytics Tools are really helpful in monitoring the levels of engagement on social media
13. Ask for feedback and post reviews from your happy clients
If you would like to discuss Dental Marketing Expert supporting you with your social media marketing for dentists - call our Team on 01767 626398
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