Marketing your dental practice during a pandemic has undoubtedly presented its challenges, and if you’ve survived the year you deserve a high five. Well done! Hopefully, one of the positives of COVID-19 has been the opportunity to take stock and re-think the direction in which you plan to take your practice into 2021 and beyond. Social media for dentists can play a big part in this for you lets see how important it is and why!
How Important Social Media Is for Dentists
A survey of over 13,000 consumers across 13 countries showed almost 45% are devoting more time to social media during the pandemic. Initially, Coronavirus adversely made a huge impact on social media engagement rates.
Engaging with your patients is essential to keep the engagement going and patients entertained it allows new and existing audiences to discover what’s going on, what’s new! They can also see what treatments you are doing and what offers. Social media gives you a wealth of opportunity to work with.
Social media usage is one of the most popular online activities over 3.6 billion people are using social media worldwide. You need to get a piece of that and run with it. It’s a fantastic marketing tool to have!
Social media marketing requires both strategy and creativity. It is so important to use social media
How Should You use It?
Engaging with your patients is essential to any successful businesses. Patient engagement allows new and existing audiences to discover what you do. They can also find new dental treatments and services they would like to look at and have.
Showing Empathy
It’s important to show empathy throughout your social activity. Any messaging on social media at this time should be empathetic, engaging, or educational. It is always great to share your stories to make your content authentic and relevant.
Making your patients aware that your services you provide have changed because of the pandemic. Routine appointments have changed and do your patients know what treatments are available? Do your patients know what new procedures are in place? You may have updated opening hours and have new events coming up and you want to let as many people know as possible. Social media can do that!
It is always good to add some fun and light-heartedness to connect with your audience especially in these trying times we have all experienced. Plus, we like to make people laugh with a good sense of humour and to keep spirits high.
Creating posts where people can relate to your content. Makes the viewer feel it’s more personable and comfortable and pick up the phone to call you.
Being Informative
A good tip is with your services you are offering online on your Google My Business page and social profiles. Create posts about these changes and pin them to the top of your pages.
Keep an eye on your local area. Is there anything positive or helpful you can post to help others? What are your local businesses offering? You may have some ideas to providing services for the vulnerable or key workers? If someone is doing something wonderful, share it with your audience. Better still if it’s you post the good news!
What Tone Of Voice Should You use on Your Posts?
COVID-19 has is touched us all in one way or another. Ideally, we want to remain positive but also empathetic and understanding of all situations. Finding the right balance of these can be tough. The best way to go about this? Listen to what your patients and online community are saying. Then follow a similar thread in your own posts in your own tone.
A little personal touch will go a long way
Deliver your social media with brand awareness get your name out there all the time Brand awareness is critical if you want to grow your following. You need to spend time on social media creating a strategy that supports your practice’s goals.
When it comes to the social platforms that you use, Facebook is the most popular with over 2.5 billion monthly users so using this platform with the key information is a great way to market your brand and dental services.
You want to stand out from the crowd, right? Figuring out what content format works for you and tailoring your content to it. You may have to experiment at first with different captions, videos or more specific the areas. Once you know you will be able to promote your work through the social platforms
The reality, though? It is hard work to stand out and all the time you’re, not alone. You can’t play it safe these days with Posting a picture or link, a few hashtags and call it a day.
Your Followers want to see more than promos and links: they want personal, human-centric content. Story-driven posts typically perform well. Be unique think outside the box. When followers glance at your social profiles, they should be able to understand what you’re all about. Likewise, they should recognise who you are and what you are.
There are experts’ professionals who can manage this for you that do this day in and day out. Social media trends are changing constantly and you need to keeping up to date with what’s going on
Does Social Media for dentists help with SEO?
So, does it? Short term answer is yes.
If you create good content, it will most likely be popular on social media, and people are probably going to like it and go to the link this can all help boost your rankings.
Social media gives you the potential for links. The more shares on social media you have, the more opportunities people have to see your content and link to it.
When patients Google your brand name plus a keyword phrase, it can help you rank for similar keyword phrases.
It’s clear that social media can, in fact, help your SEO efforts. Social media offers many long-term benefits. Even if social media isn’t a direct Google ranking factor, it is one of the best ways to promote content and be found online. Which is, ultimately, what SEO is all about.
Building your audience
You may have the best product or service out there, but if no one knows about it you may as well give up. In this world you have to be proactive and reach out to people.
Reach out to your patients with the best social media marketing to date. And see how the power of Social media works for you
To find out more about how Dental Marketing Expert can help you overhaul your social media marketing strategy, contact us today.
