That's an excellent question. The literal answer is, "As often as you can consistently produce high-quality material." to gain Instagram followers
Instagram is an enormous beast in the social media world, with a billion monthly users who spend about half an hour on the site every day. But wait - there's more. With 200 million users visiting business profiles on a daily basis, 80% of Instagram followers do follow at least one brand and a third of the most-viewed items coming from businesses
Our dental clients have gone from asking us simply "should I use Instagram for my clinic?" to "how often should I post on Instagram?" In other words, our clients understand the value of this genuinely incredible platform - the question now is only how to make the most of it through a sophisticated dental digital marketing strategy.
Post Rate
You're not the only one who's asking yourself, "How often should I post on Instagram?" It's actually one of the most Googled questions about the platform, and it isn't just among businesses (Instagram alone is ranked 10th in Google searches).
Second-by-second, Instagram hosts almost 922 photos, according to research. Weekdays (particularly Wednesday and Thursday) have the most engagement, which makes posting during your clinic opening hours ideal. Using a place in your post can improve engagement by 79%, and since many of your dental patients will be looking for treatments in their region, Instagram is valuable for location targeting.
Another excellent strategy for promoting is to maintain a regular posting schedule — and the more often you publish, the more likes and Instagram followers you receive. In fact, one research revealed that accounts with a daily post rate gained more followers faster than those who did not. Accounts may double their following by publishing up to six times per week, and they can do so
If you're wondering "what is the best time to post on Instagram?" you've arrived at the correct spot - we get asked about ideal Instagram posting times all the time in the UK. We can help with both statistics and aesthetics. According to statistics, weekdays between 9 a.m. and 4 p.m., when users are consistent in engagement on social media.
The Right Content to Post
What kind of content should I upload to Instagram? Video postings on this platform are extremely popular; in fact, they receive twice the engagement as photographs. Of course, the majority of Instagrammers prefer picture content - and photos with faces receive 38% more likes. This industry has many ways to use facially-focused aesthetic procedures, which is ideal.
#Hashtags
A hashtag is a word or a group of words preceded by this (#) sign, which is used to categorise and find conversations around a particular topic or trend.
Hashtags are a link to a variety of other material identified with the same hashtag on Instagram, Twitter (where hashtags began), Facebook, LinkedIn, and other social networks. As a result, it's an easy method for individuals to discover anything they're looking for.
Hashtags are also an effective approach to boosting engagement. They can help your content be more searchable, and they might even be ‘followed' by others. According to statistics, just one hashtag on a post generates 12.6% more interaction - and #Love and #Beautiful are among the top five hashtags used overall.
On Instagram, hashtags have a second function: users can “follow” hashtags to get some of that material in their feed. Hashtags are an efficient way to increase your engagement on Instagram by letting users know who you are and what you're talking about. They also assist Instagram in determining the subject of your content, so they may suggest it to folks who might be interested in it.
Instagram lets you add up to 30 hashtags – but that doesn’t mean you should. The truth is, there isn't a clear answer. You may find a study to support each hypothesis ranging from 1-3 to all 30.
We all love an Emoji
Emojis are also making headlines. Love them or despise them, they have a lot of clout, with half of captions and comments including them and users being able to search for material using emojis. Surprisingly, inserting emojis into an Instagram post can increase interaction by 48 percent.
If you have a treatment to promote or show off all your lovely before and afters at your dental practice. It's time to start marketing on social media. According to 60 percent of consumers, finding new items on Instagram is one of their favourite pastimes. Throw in an influencer and you could earn back 6.5% of your investment.
How Big is Instagram?
In 2019, there were almost 815 million users who accessed the photo-sharing platform Instagram on a monthly basis. In 2023, this figure is projected to reach nearly 1.2 billion users, as the most recent forecast suggests. Dentists and businesses are quickly recognising the need to have a presence on Instagram. But, as with any social network, you need to get the most out of your Instagram and be smart about what you post, when you post, how often to post, and whom you are targeting.
The Data
Instagram experienced a nearly 14% jump between 2019 and 2020 in its users' time spent on the app, to an average of 30 minutes per day. This was higher engagement growth than all other social platforms.
510 million Instagram users are female, and 490 million are male.
72% of teens use Instagram, and 57 million teenagers say Instagram is their preferred social media platform.
17. 69% of marketers plan to spend most of their influencer budget on Instagram
90% of people on Instagram follow at least one business
50% are more interested in a brand when they see ads for it on Instagram.
995 photos are uploaded on Instagram every second
Instagram is now the most popular social platform for following brands.
Summary For Instagram Followers
Instagram marketing for dentists and dental practices may be used to spread important office information, amazing outcomes, and patient stories, as well as provide oral health advice and connect with patients to help the practice grow.
Keeping up with your social media accounts may seem time-consuming, but it's an essential component of your dental digital marketing plan. When it comes to Instagram activity, here are a few key stages to remember:
At least once a day, post-high-quality material.
Use Instagram Insights to see what people are interested in.
Check your reach; you may be reaching an unknown audience that isn't following you yet.
Like and reply to their posts to form a personal connection with them.
Don't forget about cross-posting (where you can post to other social media platforms).
How We Can Help
Every digital marketing decision and strategy we create is informed by tools, data, and software because the proof is in the numbers. Our specialists leverage the particular power of social media to get your clinic's name and therapies out there in your neighbourhood while increasing brand recognition while also bringing in more revenue with their insights into how often you should post on Instagram to gain followers and more dental patients.
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