Blogging on your dental website is an amazing way to drive traffic to your website and increase your SEO. It's one of the best ways to market a dental practice by gently building up relationships with local people. It's a good way of demonstrating that you have the knowledge, time, and empathy to help them with their dental problem.
The more you blog on your website the more search engines have to crawl and index. So you can easily see that your site is a resource of information being updated regularly.
This stat from Dentistry IQ says - The average company will see a 45% growth in traffic when it increases its total number of blog articles from 11 to 20 to 21 to 50 articles.
How Often Should I Blog on My Website?
The amount you blog on your website depends on what is best for your practice. We advise posting one to two times a week if you can. The whole purpose of a blog is to connect with your audience and boost your traffic and send quality leads to your website. If you blog great posts frequently, you improve the chances for your website to get discovered and visited by potential patients.
Your audience will start to look forward to the next blog if you create exciting content. Make sure you actively prioritise with engaging your customer base with advice, news, and tips. You’re sending a strong message that they can trust in your customer service levels.
The language of your blog is important. Blog in a language that appeals to your target customer which helps you come across as more relatable to your website visitors. By tapping into that emotional need for trust, it’ll help them make a decision between you and your competitor.
Marketing Your Practice
Blogging about your practice gets the word out about your company without trying too hard to do so. You can write about certain subjects/treatments in great detail. This is a great way to display to your audience that you’re credible, informed, and can articulate your knowledge in a readable way that will help them better to understand the field.
You can blog about new changes to your service or products. As well as voicing where your brand stands on social and ethical issues. Without a blog, a website often comes across as basic, functional, and not lively enough to demonstrate real expertise.
Take a look at some tips which may help:
Share your blog posts on social media right when you publish them.
A blog must always be dynamic
Headlines should be attention grabbers.
Blogs and links go hand in hand.
A blog is founded on personal touch.
Exciting content when blogging!
As long as it’s intriguing enough, your audience will engage with it and read it. So if they like what they read over and over with each new blog, and you’ve branded it accordingly, they’ll continue to come back for more. If you’re lucky, they’ll promote it to their friends, and you may begin to see an influx of patient referrals.
Taking the next steps to find out more about how to write a blog or if you don’t have time for writing blogs but would like to incorporate this into your website. The Dental Marketing Expert team can set up your blog and write regular blog articles for you just click here
