Who doesn’t agree landing on a dental website which doesn’t really grab your attention from the start will send you off the site straight away and onto the next one? Websites are the heart of your digital marketing strategy and we want you to make sure you are getting the most out of it. We want to shout out from the rooftops what we are all about and what we can offer better than the last one.
When you have a website, it should be on-brand. Always kept up to date and easy to find, so you can convert those patients and get more enquiries. You need to think about your online presence and how you market yourself.
A brand-new website or a refresh could be the solution you are looking for to re vamp your practice especially as we are all coming out of COVID – Lets press the re-start button!
The way a website looks and feels is changing all the time clients now want something more from a website. It’s not just about the dental treatments they want to know what you can offer the patient on their journey.
It’s all about changing the way people think about dentistry. We have moved on from that cold, clinical trip to the dentist. It’s changing your whole experience of making the patient feel comfortable when they visit the dentist. Your patient care should be at the forefront. Building an experience around your dental treatment and going that extra mile. Showing this experience on your website will attract more traffic to your site leading to the patient’s journey. It’s moving with the times and in this day and age, we always expect that little bit more.
Website Refresh
If you update your website regularly with a refresh, redesigning a website can also increase your SEO strength. Plus, Google will recognise that you have fresh content and lead to fresh traffic.
What does a refresh actually look and feel like? Well, there are many ways to inject a bit of life into your old tired website It's usually simple and quick.
The colour - a quick and easy change but quite effective.
Banners – this can make a big difference to the look of a page adding up to date banners and change the tag line.
Content re- examine your keywords add in some FAQ’s specifically for each page
De-clutter your site take a look at removing old team members review all links are working and have up to date images.
There are lot of ideas and elements to change on a site with the help of a great design team they will advise you all the way. Some people refresh their website once a year!
It's always good to reassess your needs and going for a website refresh could be the answer you have been looking for.
A New Website
Who doesn’t want a brand-new website to show off! Most people now will look online for information that will help them make the right choices. 86% of patients will always look online before making a decision
The importance of having a great website and having that on line presence, with every type of communication will drive the consumer back to your website.
There has never been a better or more important time to invest in a website for your business. Especially with how the world has changed with the pandemic. A website offers a wealth of benefits and is a great marketing tool, if it is used properly.
Say you want Invisalign treatment you browse over some websites that offer Invisalign - what catches your eye who offers the most? What draws you in the look of the site? There is nothing worse than scrolling through a site not knowing what to do once you are there. I personally like video background banners you always want to watch them and they give you that instant ‘Wow’ factor. You may even have an important message you want to put out there. A pop-up can be effective and looks good, plus it does the job of getting your attention.
Moving forward with the right website design that fits your criteria is essential for getting your dental practice recognised. So make sure you make the right decision from the start.
SEO – Building Trust
Now you have a beautiful site you will need ongoing support to help people find you and your dental treatments. This leads us onto SEO – Search Engine Optimisation. This is an artform if you do it right you will be straight up there on page one and near the top of the Google search. It is an essential part of your marketing strategy and I can’t stress how important it is to have.
Investing in SEO for your website is an important investment for your dental practice. With more SEO time, effort, and budget, it will make your website stand to being a worthy contender in dental practices in your area
We know the goal of any experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience and easily discoverable in searchers. The importance of keeping up with the ever-changing environment that is the Wide Web World, can be a challenge to stay on top, we understand you have to be at the top of your game and get results.
Conclusion
Having a great website and implementing quality SEO on websites is always going to be beneficial to your practice and directing traffic to your site which then leads to opportunities – and we all know what that leads to….
If you need more information or advice contact our experienced team who are always happy to help
