As we have now all heard Boris Johnson exists plans, so what does this mean for dentists? Will you need dental marketing after lockdown? A lot of questions still need to be addressed and some feel they have been forgotten or not heard and this has been one of the toughest times we have all experienced. This has had a huge impact on dentists closing and struggling through COVID-19. Many have said Dentistry fell between the gaps of government support during the pandemic
Despite this, COVID-19 is still having a huge impact on dentistry and the oral health of its patients. Patients have missed so many appointments and this will have a knock-on effect with their oral health. Dental practices are also adapting in lots of ways they are working with the patients, fallow time, team members and dental marketing. It will take time to get back to a sort of normal!
More than 17,500,000 in the UK have had their first COVID vaccination. The government is aiming to offer all UK adults a jab by 31 July. The vaccine also dramatically reduces the opportunity of passing COVID-19 on. The vaccine will hopefully reduce its prevalence amongst patients. More patients will hopefully be a lot happier to venture out for dental treatments and getting out in society. We have to bear in mind patients still feel they would like to have online consultations and take things at a slower pace.
Helping You Adapt
It’s time for dental practices of all shapes and sizes to start rethinking their digital roadmap. The smartest companies around will have already turned everything around and ran with the quick changes we are living in.
Dental Marketing After Lockdown
If you have the right branding and marketing campaigns to attract your chosen audience during this time and figure out what your patient needs and how you can effectively give it to them you could start the road to recovery.
In a crisis situation like the COVID-19 pandemic, the worst possible response is silence. Your patients will always welcome updates what’s the latest news? What’s going on?
Social Media
Live streaming saw a big rise in 2020, as people sought ways to stay connected throughout the various lockdowns and restrictions. With Tok-tok already having a multi-user live streaming feature, Instagram is now following in their footsteps. Will you be using this? Everyone else is!
Benefits
- A Personal design for your campaigns
- Creating strong social networks to help you engage with your audience
- Increase your brand awareness
- Increase followers
- Daily Posting and management tell your story
Websites
As we have been at home more searches for products and treatments, we all love a picture right! Have you got a professional website (especially a well made one)that actually works for you and generates leads? Not having a website makes it a lot more difficult for your practice to rank and gain free traffic and patients from search engines.
Benefits
- Build a website that can suit all your requirements
- Mobile Optimised
- Bespoke Design
- Google Friendly
- Improve SEO rankings
- Tell your story through the website
SEO
Can you be found if you are searched for? We are searching for everything online! Do you have someone who will work with you to ensure your site is performing and is fully optimised to get your ranking on search engines.
Benefits
- Help generate more revenue and your profile
- On-site optimising
- Content writing
- Target quality traffic
E-consultations
Different corporations have now embraced the changed into the digital world! Will people be rushing along to meetings or would prefer on line set ups? The transformation which it has brought in the health sector is changing the lives of many people.
Benefits
- Easy to set this all up on your website
- The client can see straight away on-line available appointments
- Easy to book a slot
- Easier for nervous patients
Marketing
Putting ourselves out there is not always easy – especially when you want to be doing the job you love ‘dentistry’ so that’s why it is important to have dental Marketing Experts’
Benefits
- Dedicated Account Manager
- PPC Management
- Creative Campaigns
- Email Marketing
- Manage the entire process
Google Ad Words
It sounds good does it work? How does it work? Will it generate more patients for my bespoke treatments?I know lots of questions right! They can be answered with ‘Yes’
Benefits
- Tailored just for you
- Day to day running
- Continue monitoring of keywords that works best
- You can see in Google how many people respond to your ad
Blogging
Blogging is still one of the strongest forms of content marketing. But a regularly updated blog can produce a constant stream of good leads.
Benefits
- Exceptional Boost with Search Engine Optimisation
- Develop and Strengthen Relationships with Existing And New Customers
- Connecting People to Your Brand
- Create Opportunities for Sharing
Landing Pages
Why should we use landing pages? First impressions count so with, landing pages you can give website visitors an initial glimpse of what your brand is all about. It’s usually a standalone page, distinct from your homepage or any other page, that serves a single and focused purpose on what treatment you would like to promote. You can engage first-time site visitors and could either kickstart a successful customer journey that slowly guides a prospect through the sales.
Benefits
- Generate leads
- Collect prospect patients
- Track Data
- Focus and Target messaging
Lots of businesses have shifted their approach in marketing and digital marketing is constantly evolving. Are you ready to take your practice to the next level and move forward with your marketing strategies?
You may need some Dental Marketing after lockdown to help through this strange time in your life. Most importantly Dental Marketing Expert can take care of your marketing needs and deliver what we promise.
