Firstly do you have a dental blog on your dental website? Blogging is a great way to help your dental practice get new patients. Blogging helps people find you and keeps your site up on the Search Engines, which means that once new people come across your article then people will start linking the dental blog and so on spreading the word about your blog. It is said that search engines like Blogs because they are constantly updated with new content. Blogs are so on trend. Did you know how many more young people are reading blogs? Did you know more and more young people are reading blogs? 27.4% and going up 11.3% in 2010.
How do you benefit from a dental blog?
Blogging can be used to help people find out about your practice, it shows that you are an experienced dentist and that you know what you are talking about. A dental Blog also give information on any new procedures or treatment options which means more people will want to come to your practice. Blogging can help you achieve higher rankings in the search engine, which means more people might find their way to your website. Blogs are trending right now and is a great marketing tool to use alongside all other Dental Marketing strategies available.
Keeping your content fresh
It's always a better read of anything if you keep it relevant and interesting. Plus you want to keep the viewer interested in what you are blogging about with informative posts and images. Blog in your own words to make it sound more personable to you. Blogging is an appealing marketing strategy to use as it allows people to see that you are current with current trends in dentistry, not just offering old traditional procedures. Blogging helps to give the viewer an insight into your personality and show that you are human! (and not just a business) Blogging builds trust with the viewer of your site, which is why it's important to keep up on blogging.
What should I Blog about?
Any subject that relates to your site! We always recommend Blogging about what is new in the field of Dentistry, because it can relate to your business if you are offering any offers on Teeth Whitening or Invisalign it is another great way to get your offer out there. Or you may want to blog about the environment and how your dental practice is echo friendly - all subjects to grab your viewers attention!
How regular should I do a dental blog?
We recommend Blogging as much as you can; however you can do as much as you like (there is no limit) Blog as often as you like. We recommend 3 times a week. Blogging is up to you. Blog as much or as little as you would like, Blogging does not have a time limit. The more you Blog google will pick up on this and your Blog will start to bring you viewers from google searches. We have clients that Blog up to 4 times a week and they still get Google hits daily!
The benefits from having an active dental blog
Blogging helps with your overall SEO rankings. Blogging also keeps you visible on Google for searches related to your business, products and services. Blogs can be a very powerful marketing tool used by many of the top national companies that get thousands of views from Google. So that gives you an example who is blogging even the big companies!
How will blogging help with your dental marketing?
Blogging is a great way to stay in touch with patients and potential clients. Blogging allows you to keep your practice top of mind for those searching on Google, Bing and Yahoo as well as social media outlets such as Facebook and Twitter. Blogs also allow you to create fresh, unique content that helps differentiate your business from others in your market
Sharing blogs on social media can increase your website's domain authority, which means you're building up your influence on the web. Blogging also enables you to establish yourself as an expert in your field, making it easier for potential clients to find you online.
Does videos help you blog?
Blogging is great for SEO (search engine optimization) and your website's overall visibility, but videos allow you to engage with clients in ways blogs can't. Blogs are text-based while videos show potential clients what you're all about through examples of your work or even testimonials from past clients. Again you are catching the audience with people who much prefer to watch a video than read text .
How long should your Blog be?
The length of your blog depends on your subject and how in depth you want to get. As a general rule, stick to a maximum of 1,500 words per blog post. Anything longer and you risk losing your audience's interest before they get to the end! Break the post up with sub headings this way you will keep capturing the interest of the reader and make them read on. Images is another good way to keep the interest going - who doesn't like a picture right? Make sure they are interesting and visually appealing.
What do you do once you have written the Blog
This is where the second part of the SEO comes into place. Once you have written the blog and loaded into the back end of the site make sure you follow the SEO requirements and the readability - If you are familiar make sure they are all green! If you are not that familiar with SEO and Blogging ask your marketing company to help.
Conclusion
Regular blogging - keeping it fresh and interesting to the reader - It will keep your website fresh in the search engine results pages too. Blogs can help you attract potential patients, increase your online presence and improve the way people perceive you. Blogging should be an important part of your Digital Marketing strategy, but it's not something that needs to take over your life. Blog regularly, intelligently and with relevant content to gain benefits for both your business and for yourself as a dentist.
Thank you for reading my Blog about why blogging regularly can help your dental marketing and if you would like any help on Blogging we are here for you.
