We can accomplish anything in life if we have the right tools and strategies in place. What’s also important is taking the right actions with a good team by your side. Consistency in dental marketing takes an important role. Achieving your goals will lead to growing your dental practice.
When I say consistency, it means what target audience you want to reach (patients) and constant key messages, visual branding, and other brand elements repeatedly. This will help with your recognition of branding, sometimes we have to shout out! to be heard so get your name out there. Be recognised for what you are good at. You want patients to come to you because they have read and seen what treatments you specialise in like Invisalign and dental implants. Let them know you are experts in your field. This gives patients confidence and it's crucial to keep this thread going. You want to make sure you send out the right information about what treatment you offer regularly and what makes you different.
How can being consistent in dental marketing help you?
- Build trust with your patients follow through on what you promise
- Have your dental practice be on page one of Google so you are the first point of call
- Promote your practice over different social media platforms frequently
- Have a website that is always up to date with the latest news
- Consistency of the branding of your dental practice
If you keep using a specific channel for your business, like Social media, SEO, Google AdWords it will gain patients. But if you stop using it or don’t use it enough. You may lose that contact and it will eventually stop as they are not getting regular updates. Starting again from scratch to build up your following could take more energy and time.
This isn’t to say that you can only use one channel in your business’s strategy. If you are doing SEO, this will lead back to your website so make sure you have a responsive eye-catching website moving with the trends of up-to-date technology, video. Who doesn’t have videos on their website now plus it catches your eye and we all like to watch a video showing off what you have – and rightly so! This will open up more resources to dedicate to each channel, making them more effective and getting your practice and brand out there.
How Important is your website?
Everything leads back to the website whether you are doing AdWords, Landing pages, SEO, Social Media, or Video. Let’s make sure you stand out from the crowd with a show-stopping website.
Viewers these days want everything easy and on hand, and why not life is busy, we want to website to load fast a few taps (if we are on the mobile) and the information to be there at hand you don’t want to go through loads and loads of pages. As your homepage is the is the most common entrance to your website, it needs to be a show stopper having all your services on hand available to you. You want that viewer to click further into your site and eventually contact you once they are happy with what they see
Provide engaging content which is optimised and mobile responsive. In October 2020 it was reported 4.66 billion people were active mobile users.
Your website should always be ready for the user to move around easily and of course, look good too!
Having a clear goal of where you are heading
Create a beautiful bespoke website that reflects the unique essence of your practice by capturing the attention and imagination of your new and existing patients. Every website is different because every one serves a different purpose. If you want it to provide information and entice potential patients to call you, you have to build it with that goal in mind. What is the point of a website that doesn’t give you a clear view and doesn’t provide you with the right information for what you are looking for?
A few things to bear in mind:
- Keep them looking on the Home Page tease them to find out more
- State Your Purpose Clearly and Quickly
- Have a clear goal
- Make it easy for visitors to contact you.
Tell patients what you can do for them
- Include a call to action on nearly every page.
- Add informative video and images coverage
- Include patient testimonials
- Apply SEO
- Create unique landing pages for specific topics.
The patients will see the real you, which then builds trust. Visitors come to your site with certain goals in mind. Your job is to help and show them how they can achieve these goals as quickly as possible, ensuring they have a positive user-experience.
Finding your practice on Google
Search engines are used by millions of people across the world every day, many of whom could be your potential clients and patients. To reach them, you’ll want to make sure SEO is your best friend, this is a must-have! Understand how it works and utilise it, SEO is a great way of marketing your practice.
Traffic can come from a number of different places: social media platforms, email marketing, campaigns, referrals and even directly this is when someone manually will type in your URL to get you up on Google.
For many dental practices, SEO is one of the most profitable digital marketing channels available.
In our experience helping dental practices rank on page one and near the top of the page is something we are good at. SEO can increase profits and is a great way to see the return on investment.
