With the uncertain times, we still find ourselves in people are turning more and more to social media for entertainment and what’s happening in their area. We have found nearly 75% of adults in the UK use social media – which leads to a vital part of any local business strategy. Dental social media is one of the best ways to reach out to patients and connect with them about what is happening in your practice with offers – news – the latest updates on what's going on.
Dental Marketing Expert has been posting for our dental clients for over 8 years now and we know what works to reach out to patients to get their engagement. It is all about getting the balance right, you don’t want to post too much of one thing and not mix it up as people will just switch off. Take a look at some useful ideas on social media marketing.
We have put together some useful tips on Social Media Marketing
Before & After Pictures
It’s great to post before and after treatments of your dentist's work – Patients like to see an amazing difference, it's appealing and makes us want to pick up the phone and have teeth like that!
Update on Covid
This is always great information to keep your patients updated with the latest news and your patients will welcome that you are on top of the game and feel safe
Treatments
Patients like to see what dental treatments you actually offer in the practice as they may not be aware of what you can do for them. whether it is straightening their teeth to a smile makeover. Make sure that you do not shy away from mentioning the prices of your treatments. With that kind of honesty, patients know they won’t be hit by an unexpected Dentist’s bill when they come in for a consultation.
Video Calls
There has been a big rise in Zoom video calls. Which has led to a national wave of self-consciousness. We can see ourselves talk and then we notice our teeth smiling back at us! This can reveal tooth problems that only show up when talking rather than simply when we smile. A life on Zoom has meant that dental treatments have really taken the spotlight during 2020. So advertising this fact on social media is another great way to get the word out there.
Offers & Promotions
If you are not spreading awareness of your offers and promotions again you will be missing out on this opportunity to bring patients to your event or take that amazing offer you have. Another good way is to keep the excitement going before the offer or event is happening keep the momentum going before it happens with a build-up of exciting posts.
Share Your Blog Posts
Share informative blogs on social media. It’s also a great idea to keep the viewer interested and lead onto other things from the blog
Post Photos or Videos of the Dental Practice
It is also reassuring to see posts of what’s going on behind the scenes in the sterilising room or reception or even the dental rooms. Patients don’t always see this and always like a good look around.
What Dental Marketing can offer you
If you are not using social media to spread the word you are missing out on a lot of free marketing for your practice. We would like to OFFER you a 3 months FREE Dental Social Media trial in January for the first 10 people to reply to this email at sales@dentalmarketingexpert.co.uk all you need to do is quote this code FREESOCIALMEDIA and we will be in touch with you.
